{"id":1161,"date":"2026-01-09T08:51:57","date_gmt":"2026-01-09T08:51:57","guid":{"rendered":"https:\/\/yeahbutno.de\/?page_id=1161"},"modified":"2026-03-07T09:07:43","modified_gmt":"2026-03-07T09:07:43","slug":"about","status":"publish","type":"page","link":"https:\/\/yeahbutno.de\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Great creative work starts with clear thinking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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YBN Studio provides senior creative and strategic expertise for brands and agencies that need clarity \u2014 not more noise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The system behind the work matters ( \"description\" ) more than the work itself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Capitalism killed joy. Attention is currency.\u2028 Everyone is shouting. Few are being heard.
Being great at marketing today means understanding how the machine works \u2014\u2028 attention, culture, emotion, algorithms \u2014 and using that power with precision and responsibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we actually do<\/h2>\t\t\t\t<\/div>\n\t\t
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YBN Studio is a boutique creative strategy shop and an extension of our consulting business.We don\u2019t produce campaigns.\u2028\u2028<\/p>

We create the thinking that unlocks them.\u2028<\/p>

We turn business problems into:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Clear strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sharp insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strong creative direction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So your partners know exactly what to build.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From problem to direction \u2014 fast and focused<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/h4>\t\t\t\t<\/div>\n\t\t
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Audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Define the business problem (if it\u2019s not clear yet).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/h4>\t\t\t\t<\/div>\n\t\t
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Strategize<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Analyse market, culture, and trends to find the right marketing answer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03<\/h4>\t\t\t\t<\/div>\n\t\t
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Create<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Turn strategy into insight, into creative vision, into something you can actually take to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Timeline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Week 1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Learn, read, listen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Week 2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Think, structure, write<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Week 3-4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Make & deliver<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We learned from the best<\/h2>\t\t\t\t<\/div>\n\t\t
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Our team brings experience from brands like Netflix, McDonald\u2019s, Coca-Cola, Adidas, Disney, Audi, Meta, and Google.
We\u2019ve shaped culture, influenced behaviour, and delivered results \u2014 while standing for values we actually believe in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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No bullshit<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Clear thinking over loud execution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fair collaboration<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Responsibility in influence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Let\u2019s build something that actually works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tContact YBN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Great creative work starts with clear thinking YBN Studio provides senior creative and strategic expertise for brands and agencies that need clarity \u2014 not more noise. The system behind the work matters ( ) more than the work itself Capitalism killed joy. Attention is currency.\u2028 Everyone is shouting. Few are being heard.Being great at marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1161","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout - Yeah But No<\/title>\n<meta name=\"description\" content=\"Learn about YBN \u2014 a strategic consulting studio combining leadership expertise, systems thinking, and creative clarity to solve complex challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeahbutno.de\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Yeah But No\" \/>\n<meta property=\"og:description\" content=\"Learn about YBN \u2014 a strategic consulting studio combining leadership expertise, systems thinking, and creative clarity to solve complex challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeahbutno.de\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeah But No\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-07T09:07:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeahbutno.de\/wp-content\/uploads\/2025\/12\/Rectangle-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeahbutno.de\\\/en\\\/about\\\/\",\"url\":\"https:\\\/\\\/yeahbutno.de\\\/en\\\/about\\\/\",\"name\":\"About - 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