We help marketing teams make better decisions

What to do. (Creative Strategy)
How to do it. (Collaboration Consulting)
Who to do it with. (Agency Search)

Marketing rarely fails because of ideas. It fails because of systems.

In most organizations, there are good people, good agencies, and good budgets.
Nevertheless, marketing falls short of its potential.

Not due to a lack of creativity, but because of unclear roles, slow
decision-making, and inefficient collaboration.

YBN helps to improve exactly these systems.

What we work on with companies

YBN supports marketing teams and agencies in making better decisions
and organizing marketing more effectively.

For example, with:

The structure of marketing and creative processes

Collaboration between agencies and clients

Strategic clarity in campaigns and communication

Connecting business goals with creative execution

Senior Thinking. Hands-on Collaboration

YBN does not work as a traditional consultancy detached from day-to-day operations.

We work closely with leadership and marketing teams — right where decisions are made and work actually happens.

Our goal is not just analysis, but better decisions and better results.

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Experience from leading brands

In recent years, we have worked with brands like Netflix, Spotify, Audi, and McDonald’s.

Today, we use this experience to help companies and marketing teams make better marketing decisions: strategically clearer, more creative, and more effective.

The team behind YBN

A small core team.
A network of experienced strategists, creatives, and marketing experts.

Dora Osinde

Founder & Creative Leadership Consultant

Dora has been working at the intersection of strategy, creation, and
marketing organization for over 15 years.

She has supported international brands, agencies, and leadership teams in making better
marketing decisions and making creative work more successful.

Stephanie Powell

Vice President of Product

Short description

Stephanie Powell

Vice President of Product

Short description

Stephanie Powell

Vice President of Product

Short description

Stephanie Powell

Vice President of Product

Short description

About YBN

Yeah But No is an independent marketing and creative leadership consultancy based in Berlin.

We work with brands and agencies that want to set up their marketing work to be clearer, faster, and more effective.

Our focus is on connecting strategy, creation, and execution in a way that generates measurable impact.

Let's talk

If you are wondering how creative marketing can work better in your organization, we would love to talk.