We help marketing teams get better results.
What to do. (Creative Strategy)
How to do it. (Collaboration Consulting)
Who to do it with. (Agency Search)
Creative Marketing rarely fails because of lack of ideas. It fails because of bad systems.
In most organizations, there are good people, good agencies, and good budgets.
Nevertheless, marketing falls short of its potential.
Not due to a lack of creativity, but because of unclear roles, slow
decision-making, and inefficient collaboration.
YBN helps to improve exactly these systems.
What we work on with our partners:
YBN supports marketing teams and agencies in making better decisions
and organizing marketing more effectively.
For example, with:
The structure of marketing and creative processes
Collaboration between agencies and clients
Strategic clarity in campaigns and communication
Connecting business goals with creative execution
Senior Thinking. Hands-on Collaboration
YBN does not work as a traditional consultancy detached from day-to-day operations.
We work closely with leadership and marketing teams right where decisions are made and work actually happens.
Our goal is not just analysis, but better decisions and better results.
⁃ YBN THE CREATIVITY BROKER ⁃ YBN THE CREATIVITY BROKER ⁃ YBN THE CREATIVITY BROKER ⁃ YBN THE CREATIVITY BROKER ⁃ YBN THE CREATIVITY BROKER ⁃ YBN THE CREATIVITY BROKER ⁃
Experience from leading brands
In recent years, we have worked with brands like Netflix, Spotify, Audi, and McDonald’s.
Today, we use this experience to help companies and marketing teams make better marketing decisions: strategically clearer, more creative, and more effective.
The team behind YBN
A small core team.
A network of experienced strategists, creatives, and marketing experts.
Dora Osinde
Founder & Creative Leadership Consultant
Dora has been working at the intersection of strategy, creation, and
marketing organization for over 15 years.
She has supported international brands, agencies, and leadership teams in making better
marketing decisions and making creative work more successful.
The Smart Group Member
Anton Rau
Extensive experience in brand strategy and positioning. Brings clarity to vision, criteria and decision-making.
The Smart Group Member
Alexandra Dröner
Former Head of Social at Zalando and Netflix. Focused on strategic brand leadership and effective communication in digital environments.
The Smart Group Member
Keron Kessler
Focused on modern brand leadership, next-generation communication and culturally relevant brand building. Co-founder of Play The Hype.
The Smart Group Member
Mariana Messner
Leads the operational management of client projects. Ensures clear processes, timelines and interfaces between teams.
About YBN
Yeah But No is an independent marketing and creative leadership consultancy based in Berlin.
We work with brands and agencies that want to set up their creative marketing work to be clearer, faster, and more effective.
Our focus is on connecting strategy, creative, and execution in a way that generates measurable impact.
Let's talk
If you are wondering how creative marketing can work better in your organization, we would love to talk.
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